List of PPC ValueTrack Parameters

List of PPC ValueTrack Parameters

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Google Adwords

{matchtype} – the match type of the keyword that triggered your ad
{network} – whether the click came from Google Search, Search Partners, or the Display Network
{ifmobile:[value]} – if you ad is clicked from a mobile device, you’ll see whatever text you insert
{ifsearch:[value]} – if your ad is clicked from a site in the Google Search Network, you’ll see whatever text you insert
{ifcontent:[value]} – If your ad is clicked from a site in the Google Display Network, you’ll see whatever text you instert
{creative} – the unique ID for a creative ad
{keyword} – for Search the keyword that triggered your ad; for Display, the best-matching keyword
{placement} – for Display only, the domain name of the site where the ad was clicked
{target} – for Display only, a placement category
{random} – a random Google-generated number
{aceid} – the control ID or experiment ID from AdWords
{copy:[name]} – for Sitelinks and Product extentions; the URL will include the actual parameter name and the value you indicate from the corresponding headline URL
{adposition} – the position on the page that your ad appeared in
{param1} – if you’re using AdParamService, create parameter #1
{param2} – if you’re using AdParamService, create parameter #2

Ref:https://support.google.com/adwords/answer/2375447?hl=en

Microsoft Adcenter (BingAds)

{Keyword}
{MatchType}
{QueryString}
{OrderItemID}
{AdID}
{Param1}
{Param2}
{Param3}
{ifsearch}
{ifcontent}

7Search

###KEYWORD###
Ref:http://faq.7search.com/index.php?action=artikel&cat=3&id=264&artlang=en

Advertise.com

Traffic Source Parameter

The Advertise.com Keyword Marketplace is a large distribution network comprised of many different publisher traffic channels. We do our best to ensure that our advertisers receive the highest quality of traffic possible.However, not all traffic channels produce the same results for advertisers. To ensure that you receive the highest performing traffic, we allow you to block the channels that do not work for you. A publisher affiliate ID is automatically passed through which can be found within the referring URL in your click logs. For example, “affiliate=publishername_54321”. To manually pass through the traffic ID, follow the format below:

Passing through a Traffic ID within a Click URL
<<AFFSUB>> : Inserts the publisher affiliate ID inserted into your click URL.
Example:
Click URL Setup: http://www.myclickurl.com/?affiliate=<<AFFSUB>> 
ID Insert: http://www.myclickurl.com/?affiliate=publishername_54321
. It is recommended to implement conversion tracking when reviewing the performance of a traffic source.
. Be sure to make that the added parameter will not affect your landing page.

Viewing and Removing a Traffic Source:
To view or remove a particular Advertise.com Affiliate ID blocked from receiving your ads, you may do this under Tools > Bulk Management Tools > Traffic Source Optimization

Keyword Insert

<<TERMS>> : Inserts the searched keyword into your title or description.
Example:
Keyword bid on: Shoes
Searched Keyword: Cheap Shoes
Ad Title Setup: Find <<TERMS>> Today!
User will see: Find Cheap Shoes Today!

<<TERMS_HTML_KW>>: Inserts the actual keyword that was bid on, instead of the search term used.
Example:
Keyword bid on: Shoes
Searched Keyword: Cheap Shoes
Ad Title Setup: Find <<TERMS>> Today!
User will see: Find Shoes Today!

<<TERMS_HTML>> : Inserts the searched keyword into your tracking/click URL
Example:
Keyword bid on: Shoes
Searched Keyword: Cheap Shoes
Click URL Setup: http://www.my.clickurl.com/sale?phrase=<<TERMS_HTML>>
User will see: http://www.shoefind.com/sale?phrase=cheap_shoes